Tell your story and design your brand
Consumers are 20% more likely to become loyal to brands with compelling stories
Brand approaches that make the most of your situation
From defining your unique selling proposition to positioning your brand, to explaining features, advantages and benefits, we will help you encapsulate what is compelling about your business, product(s) and/or services. pleOS will uncover and articulate a compelling and authentic brand story that makes you stand out from your competition, spark interest, and create demand.
Selling Story
Most sales pitches fail. Whether you are pitching for advertising sales, a new customer, sponsors, or funding, it is critical to develop a set of selling stories that can be more effective in engaging prospects and closing deals.
Re-branding
When your product and service has evolved or the competition has changed the playing field, re-brand for a fresh take that wins new customers and increases revenue from existing ones.
Merging brands
While companies merge, brands do not. Don’t leave branding decisions to accountants and lawyers. Ensure you move forward with a brand that works for legacy companies and the merged entity going forward.
New product
Bring something new to market with a brand that breaks through the clutter and uniquely addresses the needs and wants of your market.
What a great brand can do for you
Creating a strong brand is more than just creating a nifty logo. There is real business value to doing it right:
- Establish a clear and relevant reputation and stature
- Stand out from competition
- Tell your story to investors
- Land your first customers
- Make an impact with analysts
- Establish your reputation with thought leaders
- Lay the foundation for fast growth
Expedited steps in the branding process
Brand Strategy Development
We create and test unique selling proposition options, refine, and create messaging.
Naming and Taglines
Depending on the findings in the assessment stage, we will create a new name, refine your descriptor, or create a new tagline to create a strong verbal identity.
Logo Design or Refinement
A new name frequently requires a new logo. In other cases, an old logo needs a refresh. In either case, we ensure you have a strong, unique visual brand that represents your brand strategy.
Visual System
Includes graphics, fonts, colorways, illustration, and photo styles and more.
Our Approach
Our no-nonsense approach to brand creation gives you a critical foundation of purpose, message and image to establish your compelling, different and profitable place in the market.
Many marketing or ad agencies say they do branding, but branding is not a limited campaign. A brand needs to be solid and long-term. Our team comes from global large agency branding agencies and we now provide that experience and expertise for all sized business and budgets. No fat, not overhead, just great work.
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