Higher Education
Helping Institutions Thrive!
Institutions of higher learning are operating in a changed world
Traditional marketing and business development are no longer effective, and many colleges and universities are struggling to survive.
- Students are questioning their choices. They are researching options in new ways.
- Tuition is not nearly enough to cover the costs of operating.
- The traditional approaches to development and securing grants no longer work.
You need revenue-generating solutions for this new world
PleOS combines a deep understanding of the challenges and opportunities in higher education with decades of consumer marketing expertise. We know how to make you stand out. We know how to monetize your brand. And we know how to turn the crank to generate revenue and engage your various stakeholders.
If you need better ways of driving enrollment.
If you need new ways of generating new revenues.
If you need to rise above the clutter and thrive in the new reality.
You need to contact PleOS Agency.
Whether you need to drive enrollment, promote a specific school, advance a single degree, get alumni to open their wallets, or otherwise drive revenue, PleOS can help. We not only figure out where your opportunities are, but we also plan and execute to turn ideas into revenue realities.
We understand that a combination of transforming the business, brand, marketing, and technology can lead to growth.
Real-world achievements in revenue growth
We are happy to share the details of some of our success stories with you:
Concorde Career College (a division of UTI)
How we transformed the way Concorde Career College (a division of UTI) engages with potential students. During COVID, they could not run admissions as they always had. They needed a virtual way to effectively connect and convince students to apply. Now the virtual experience is integrated with the traditional experience, turbocharging both.
Rutgers University-Newark
When Rutgers University-Newark struggled to enroll students in a changed environment after COVID, we took a page from consumer marketing and took a deep dive into creating a differentiated brand. We micro-targeted the absolute best enrollment prospects and then ran a highly efficient digital outreach campaign. The result was the largest freshman class in the history of the university–and astoundingly efficient spending.
Georgian Court University
Georgian Court University was struggling to thrive on tuition alone. We were brought in to do a top-to-bottom, and inside-out evaluation of every potential revenue opportunity in the institution. We created a detailed playbook for generating new revenue that leaders continue to use as a guided roadmap.
Centenary University
Centenary University was unable to break out of its traditional geographic market. Though the institution has a storied reputation, 20 minutes from the campus, no one had heard of it. We worked closely with the President, COO, and their teams across the university to raise its profile and to become part of the decision set for a larger market of potential students than it had ever reached before. Under new leadership, we were able to market compelling programs and create a differentiated brand for every possible stakeholder. Then we created the go-to-market campaigns that brought the opportunity to life.
MBA programs at Rutgers
The small team marketing MBA programs at Rutgers could not keep up with inquiries. There were not enough people or hours in the day to engage with prospects and nurture potential interest to commit and enroll. Info sessions have more capacity to fill. We mapped a detailed decision journey with key information needs at every step. We automated outreach and created a library of materials that engaged people and helped them take the next step at every touchpoint. By making clever use of technology, the small marketing team had a force multiplier for driving enrollment. With the right strategy, tools, and content in place, they are thriving in a highly competitive market.
Rutgers Medical School
Rutgers Medical School lost its marketing department during COVID for a bevy of reasons. We were brought in to fill in the gap and look at how marketing could build the brand with students, policymakers, healthcare providers, grant makers, and alumni. We created a range of revenue opportunities and kept the wheels of the organization turning. When full staffing returned, they had a robust marketing plan, a full suite of tools, and everything necessary to seize their opportunities.
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