by Victor M. Nichols | Jul 15, 2026 | AI - Artificial Intelligence, AI in Education, Higher Education
The college search no longer moves linearly through the traditional admissions journey. AI is fundamentally changing how prospective students and parents discover, compare, and evaluate universities. As a result, how enrollment teams measure marketing performance must...
by Victor M. Nichols | Jun 25, 2026 | AI - Artificial Intelligence, AI in Education, Higher Education
Admissions and enrollment today is like a horse race. If your horse doesn’t get to the starting gate, it doesn’t matter how fast it is. If it isn’t on the track, it cannot run, much less win. In the age of AI, the higher education admissions process works the same...
by Victor M. Nichols | Jun 24, 2026 | AI - Artificial Intelligence, AI in Education, Higher Education
AI is changing how students explore colleges and universities. Whether you serve undergraduate students, graduate students, adult learners, or online students, you are no longer communicating with a prospective student alone. Today you are communicating with a student...
